With an increase in the competition, businesses get their products discovered in the marketplaces like Amazon, however, these are expensive. So, businesses take more control over their selling options and turn to third-party services like Google Shopping where you can display all your products with product information. Google Shopping promotes your business and also lets your potential customers find you when they enter a query.

Google Shopping can expand your online presence, improve the quality of your leads, get the necessary visibility, and generate insightful reports that help you customize the campaigns.

Well, Each Google Shopping campaign is different and may have different goals. It depends on a variety of factors like the number of products in the campaign, level of customization, product sectors, and more. Request a quote to discuss your project details with us to get fair estimates as we put up a brilliant plan for your success.

Well, the chances of higher conversions would get better. You can promote your products with Google Shopping and widen your audience. Also, with a proper product feed, your target buyers would immediately be able to find your products. This improves your qualified leads which are probably going to convert into sales.

A resounding yes! Google Shopping is one of the excellent ways to buy qualified traffic to your store. The trick is to ensure that once you have quality traffic, you need to get that converted. But it is an irrefutable fact that Google Shopping usually sends high-quality leads to your site.

Your organic traffic lists in your Google Analytics. You can track the organic traffic of Google shopping listings on your Google Search Console. However, one limitation with Search Console is it restricts its reports to limited URLs. You can overcome this by using the Search Console API through Google Data Studio.

Google Shopping enables the online merchants to list their product listing ads at the top of the search results. While Google Ads enable them to bid on specific keywords to display the ads at the top of the search results. Google Shopping features product pictures while ads do not.

You can create custom campaign strategies as per your business goals. You can also get optimized product imagery to improve the ad performance. We also make sure that your product information is at its optimized best. Besides, we also create and control bidding strategies to maximize your Return on Ad Spend.

After the campaign setup, we review and update your Google Merchant Center data and accordingly your Google Shopping campaigns as well. You would also receive regular reports on your campaigns’ performance.

Under Google Shopping, you can use tools like Google Merchant Center wherein you upload your product feed. Google Shopping then promotes the products through pop-up ads whenever the potential customer searches for the product or a similar one. Google Shopping has access to the products, knows their availability, current prices, sales, and offers. When someone makes a purchase by clicking on the ad, a portion of the profit goes to Google Shopping.

Check their portfolio to know their experience with Google Shopping & ads management. You can also evaluate their service quality by checking their outcomes like the increased sales and growth for their previous clients. Find out their level of success in managing Google Shopping campaigns.

You can start by setting up a Google Merchant Center account. Optimize your product images, input them into your product feed, and link your Google AdWords account. After this, you can create a Google shopping campaign and place bids on your shopping campaign.

Merely following all the ground rules of Google Shopping won’t help you maximize your return on ad spend (ROAS). Skynet Technologies is an experienced full-service agency that has a team of marketers who are versatile with various marketing techniques, one of which is Google Shopping. We weave results-driven Google Shopping campaigns that increase your conversions. Our familiarity with other digital marketing techniques also comes in handy here to help you achieve the results you dreamt of.

Google Shopping is much more than sales. You can strengthen your brand in numerous ways. You can have quality web traffic, better leads, higher click-through rates, and gain double exposure. So, for all good reasons, Google Shopping is a must for anyone to survive and thrive in the business market.

You can optimize your product details like descriptions, titles, product categories, amplify the ads with any product extensions, promotions, custom labels, and more.

It depends on various factors - your marketing goals, brands, products, and services. Google Shopping is suitable for websites with a large volume of products and setting up an ad using Google Ads would be time-intensive. Google Shopping usually results in higher click-through rates, higher traffic, and sales. Google ads are generally better for higher priced products, services, promotions and branding.

There are multiple factors that affect your product listing on Google Shopping integration

• Brand Name - Your brand name affects your product listing to a great extent. Your brand name must represent the product type you are selling.
• Rating - If you provide the best products to have better ratings.
• Pricing - Keep the prices of your products at competitive prices.
• Placement - How you display your products benefits your listings. It has to have appealing content and attractive visuals.